In order to meet and exceed those expectations while continuing to grow and scale efficiently, brands must strike a delicate balance in their businesses between over-personalizing (and having out-of-control CX costs) and over-automating (better for budget, much worse for customers).
CSR, or corporate social responsibility, is an important factor in how the public perceives brands and companies these days.Ĭorporate matching gifts are an efficient and straightforward way for companies to build relationships with charities.Customer expectations of eCommerce brands have hit new highs in 2021, particularly when it comes to their interactions and relationships with brands. Why do companies match donations?Ĭompanies of all sizes match donations their employees make to nonprofits because it’s an easy, structured way for them to support good work in their communities. Nonprofits also don’t always know who someone’s employer is or what their specific policy is.Ĭommunicating guidelines and instructions, especially on a wide scale, can be difficult, so nonprofits frequently choose to focus their efforts on traditional fundraising strategies. Nonprofits often struggle with receiving these gifts because so few donors know about their employer’s corporate philanthropy programs. Why do organizations overlook corporate matching gifts? 12 months later, their annual corporate matched donation revenue grew by over $1 million, up from approximately $200,000. The Leukemia and Lymphoma Society began using 360MatchPro to automate their matching gift efforts in June of 2017, and have seen tremendous success since. Case Study: Leukemia and Lymphoma Society Your organization will receive two donations for the work of soliciting one, and donors love knowing their gifts went twice as far. Why are corporate matching gifts valuable?Ĭorporate philanthropy and matching gifts are valuable because they are free money for your nonprofit! It gives you more bang for your fundraising buck, so to speak.
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